Arab Finance: Electrolux Group will maintain its operations in Egypt based on a final evaluation of various options, as per an emailed press release.

This follows the potential assets sale announcement made on July 20^th, 2023, as the group was preparing to liquidate some assets covering the production and sale of large-scale appliances.

The group’s brands in Egypt, topped by Zanussi, have a large market share that continues to grow, which encouraged Electrolux to retain its assets in the Middle East and Africa (MEA).

Electrolux Group follows a strategy focusing on sustainable innovation in customer experience, backed by digital transformation and direct interaction.

This strategy targets achieving sustainable growth and profits as well as providing the required sources.

Electrolux Group Egypt participates in Swedish National Day celebrations Updated 6/11/2024 2:27:00 PM

Algaweesh Group launches new brand Updated 4/3/2024 2:56:00 AM

Fawry cooperates with LA Market to empower local brands Updated 2/25/2024 1:47:00 PM

China-based Midea Group eyes acquiring Zanussi brand in Egypt Updated 8/7/2023 8:43:00 AM

Sweden’s Electrolux gets ready to sell Zanussi in Egypt Updated 7/20/2023 2:41:00 PM