Egypt-based fintech Paymob has entered a strategic partnership with Woo, an open-source e-commerce platform, to support merchants in the MENA region with transformative digital tools

SIDEUP, an e-commerce logistics services platform, has announced its entry into the Omani market, marking a significant step in its Middle East expansion strategy.

Egypt's e-commerce sector is experiencing explosive growth, transforming the country's retail landscape and reshaping consumer behavior.

Throughout the past three years, COVID-19 and social distancing have not only shown the importance of digitizing work, but also digitizing shopping. 72% of Internet users in Egypt depend on online shopping for food, clothes, electronics, etc. Many users hunt for deals, discounts, and bargains. With the shift towards digitalization and technology and the Central Bank of Egypt’s (CBE) financial inclusion plan, companies that provide online bargains, deals, and payments have been achieving success in the Egyptian market. Arab Finance sat down with Tarek Magdy, Founder and CEO of Waffarha, to discuss how the company mediates between customers and service providers, the industry’s biggest challenges, and the effect of Buy Now, Pay Later (BNPL) technology on digital services.

Paymob has signed a strategic partnership agreement with Khazenly to reinforce the digital enablement of merchants in Egypt, according to an emailed press release to Arab Finance on January 31st.