ArabFinance: Fine Hygienic Holding’s investments in Egypt exceed EGP 4 billion, with EGP 547.3 million ($35 million) invested during 2020 alone.

The company which has penetrated 28 markets worldwide, considers Egypt one of its most dynamic and plans to transform it into an export hub. #ArabFinance discussed with James Michael Lafferty, the company's CEO, their plans for the coming year, how the pandemic shifted their consumers’ buying behavior, and his outlook of the #FMCG industry.

For the full interview click here