Arab Finance: Valu has partnered with AXA Egypt to provide credit life insurance to more than 500,000 existing customers, covering outstanding balances exceeding EGP 13 billion, as per an emailed press release.
Effective immediately, the policy covers death and permanent disability, with AXA settling outstanding loan balances to protect customers’ families from the debt. The partnership was facilitated by Amanleek.
The coverage meets the requirements of Financial Regulatory Authority (FRA) board decision No. 28 of 2026, which obliges consumer finance companies to insure borrowers against death and permanent disability.
“This strategic collaboration with AXA Egypt is a landmark achievement that cements Valu’s position as a pioneer in the non-banking financial services sector. By proactively securing our portfolio, we are not only ensuring gold-standard compliance with the FRA’s newest mandates but also setting a definitive industry benchmark for institutional stability and risk management," Walid Hassouna, CEO of Valu, said.
"This partnership reduces risks in our credit operations at scale, safeguarding our large customer base and boosting our portfolio's chances for future securitizations. As the market leader, we are committed to promoting financial inclusion through strong, integrated solutions that serve as a crucial social safety net, protecting our customers’ families while strengthening the resilience of Egypt's financial ecosystem,” Hassouna added.
Minoush Abdelmeguid, CEO of AXA in Egypt, commented: "This partnership marks an important milestone in expanding our embedded insurance strategy into the consumer finance sector, integrating protection seamlessly into the customer journey while setting a benchmark for how insurers and financial institutions can deliver customer-centric, compliant solutions at scale."
Amanleek supported Valu in arranging the coverage. Its CEO, Mohab Aboueita, stated: “Working with Valu to ensure that this coverage is provided through the right partner has been crucial. By selecting a company like AXA, which has global expertise, as the insurer behind the credit-life insurance policy, Valu demonstrates that it is not just complying with FRA regulations but is also committed to adding Value for its customers and building deeper trust with them.”
