Mastercard, Entreprenelle team up to empower female entrepreneurs in Egypt
Updated 9/22/2024 5:28:00 AM
Arab Finance: Mastercard, a global payments technology company, has partnered with Entreprenelle, a social and business development organization, to support women entrepreneurs in Egypt, as per an emailed press release.
Together, they organized a series of workshops designed to provide women with essential tools and knowledge to grow their businesses.
The workshops covered key topics, including E-commerce, digital solutions for small businesses, SME card issuance, and customer loyalty strategies.
This initiative is part of Mastercard’s commitment to promoting a more inclusive and equitable digital economy in Egypt and beyond.
Additionally, Mastercard launched the ‘Her Voice’ podcast series in Egypt, highlighting the journeys of female entrepreneurs in various sectors such as business, social impact, retail, and e-commerce.
This collaboration highlights the rising influence of female entrepreneurs in the region, encouraging women to break barriers and create lasting impact.
“By leveraging our digital solutions and insights, we aim to create a supportive ecosystem that fosters innovation, resilience, and sustainable growth for women-led businesses across Egypt,” Inji Borai, Vice President and Country Manager, Mastercard, Egypt, commented.
For her part, Rania Ayman, Founder of Entreprenelle, said: “Together, we are creating opportunities for women to not only participate in the economy but to lead and innovate within it.”
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