Proctor and Gamble (P&G), one of the world’s leading FMCG companies, has invested over EGP 3 billion in Egypt, exporting from it to over 35 countries. 

With such size of operations, variety of products, and penetration of the market, P&G is one of few companies that can fully assess how Egyptians’ buying habits are shifting to the global crisis. Arab Finance sat with Tamer Hamed, P&G Senior Vice President for North Africa Markets for an in-depth interview about the company’s future plans given the pandemic, Egypt’s market stance in comparison to MENA countries, and their operational shifts to accommodate the changes in buying habits.