Arab Finance: Egypt-based fintech Paymob has entered into a strategic partnership with Woo, an open-source e-commerce platform, to provide merchants in the MENA region with transformative digital tools, according to a press release.
Paymob became Woo’s first preferred partner to launch in the MENA region.
Under the partnership, Paymob Checkout experience is integrated with the WooCommerce Marketplace, enabling merchants to access a wide suite of digital payment solutions.
Through Paymob Checkout, merchants can integrate more than 50 global and local payment methods into their WooCommerce stores, including Apple Pay, Google Pay, and regional alternatives.
They can also leverage fast payment processing, with next-day settlements (T+1) for most methods and instant settlements in select markets.
Paymob will also be integrated into Woo’s onboarding experience soon, which will enable users to accept payment transactions quickly and efficiently.
Omar El Gammal, EVP of Global Business Development at Paymob stated “By embedding Paymob into WooCommerce’s ecosystem, we are creating a future where e-commerce growth is seamless and accessible to all.”
Karl Stjernstrom VP of Global Alliances at Paymob added: “This integration with Woo reflects our focus on forging strategic alliances that drive innovation and unlock new growth opportunities for Paymob merchants in the MENA region and beyond.”
It is worth highlighting that the e-commerce market in MENA is expected to grow to $50 billion by 2025, driven by smartphone penetration, increasing young population, and high demand for digital payment solutions.
Paymob recently obtained a retail payment services license from the Central Bank of the UAE (CBUAE).