Arab Finance: US-based agentic customer engagement platform Insider One has acquired retail marketing technology company Bluecore, expanding its data infrastructure and strengthening its presence among North American enterprise clients.

Founded in 2012 by Hande Cilingir, Mehmet Sinan Toktay, Muharrem Derinkok, and Serhat Soyuerel, Insider One provides a platform that enables marketers and customer experience teams to manage personalized omnichannel customer engagement from a single system.

The company develops an "Agentic AI" platform that can autonomously plan, execute, and optimize customer engagement activities in real time.

New York-based Bluecore, founded in 2013, serves more than 400 US enterprise retail brands, including ALO Yoga, J.Crew, Sephora, Bloomingdale's, The North Face, Ralph Lauren, QVC, and Michael Kors.

The acquisition would enhance its ability to deliver autonomous, end-to-end customer engagement at enterprise scale by incorporating Bluecore's data and identity capabilities.

Bluecore's proprietary Transparent ID Network processes more than 10 billion shopper events daily and provides identity coverage for enterprise retailers, according to the company.

"With the acquisition of Bluecore, we further strengthen our data infrastructure edge to make autonomous customer engagement possible at enterprise scale," Insider One co-founder and Chief Executive Officer Hande Cilingir said.

The transaction also supports Insider One's expansion in North America, where Bluecore has established relationships with hundreds of enterprise retail customers.

Bluecore co-founder and CEO Fayez Mohamood said the two companies' technologies were highly complementary, adding that Insider One had built the infrastructure needed to leverage Bluecore's identification and behavioral data capabilities.

In November 2024, Insider One raised $500 million in a Series E funding round led by growth equity firm General Atlantic.