B.TECH, a leading retailer of electronics and home appliances in Egypt, has signed a cooperation protocol with Valu, Egypt’s leading lifestyle-enabling fintech platform.

B.TECH is targeting to boost its sales by 30% to around EGP 19 billion in 2024.

B.TECH has agreed with the Commercial International Bank (CIB) to issue a securitized bond worth a total of EGP 7.5 billion within three years.

B.TECH has signed a memorandum of understanding (MoU) with the leading Ed-Tech platform Carerha to empower women in the field of Information and Communication Technology (ICT) and entrepreneurship with the necessary support.

Egyptian retailer for home appliances and electronics B.TECH has successfully concluded, in collaboration with the Commercial International Bank (CIB), the second securitization issuance worth around EGP 1 billion under an EGP 5 billion two-year securitization program.

B.TECH has partnered with the e-commerce platform Jumia to launch B.TECH’s online store via Jumia’s platform to offer a wide range of products with special monthly offers.

TECH CARE offers a unique and tailored suite of after-sale services that include maintenance, installation, protection, repair, and replacement of various electronic devices and home appliances, from mobile devices and laptops to air conditioners and TVs.

deel, B.TECH’s omnichannel platform for local merchants, has partnered with the home services marketplace FilKhedma to offer after-sales services for household appliances via deel application to empower local merchants.

Under the deal, B.TECH becomes a strategic partner in Coldwell Banker Star Club (CB Star Club), which provides the company’s customers with exclusive offerings from various vendors, covering all home needs such as financials, designs, finishing and furnishing, appliances, and insurance.

“With over 900 screens located across 150 B.TECH stores all over the country, vendors and brands can adopt a unique advertising approach implemented to closely connect with their targeted group of customers delivering optimized messages at the point of sale stores. The personalized advertisements will be displayed on high-tech screens using Artificial Intelligence to improve customers' overall shopping experience,” it added.