Arab Finance: The First Abu Dhabi Bank Misr (FABMISR) has launched its new electronic point-of-sale (POS) payment service to reinforce Egypt’s digital payment ecosystem, according to an emailed press release.
In line with the lender’s digital transformation strategy, the service will provide merchants with secure and convenient payment solutions, enabling card and contactless transactions.
This launch complements the success of online payment acceptance service ‘Access by FABMISR’, the bank’s previously introduced e-commerce payment gateway.
In this context, Mariam El Samny, Head of Consumer Banking at FABMISR, stated: “The launch of the POS business by FABMISR aligns with Egypt’s Vision 2030 for digital transformation and the Central Bank of Egypt’s strategy for financial inclusion and sustainable economic development by facilitating wider access to secure, efficient, and innovative financial services for individuals and businesses."
Meanwhile, Shmais Fakhry, Head of Innovation Service & Acquiring Business at FABMISR, noted: “With this launch, FABMISR strengthens its presence in Egypt’s rapidly evolving digital payments landscape, delivering innovative solutions that meet the growing needs of merchants and support the country’s economic development.”
The new feature supports FABMISR’s commitment to delivering practical and innovative payment solutions that cope with the market’s demands. This is in addition to driving the growth of Egypt’s digital payments ecosystem and the transition toward a more efficient and inclusive economy.