Arab Finance: Madinet Masr has officially launched its subsidiary, Doors Real Estate, as part of its broader strategy to build an integrated ecosystem spanning the real estate value chain, according to a press release.
Established in April 2024, Doors Real Estate has expanded its footprint in the Egyptian real estate market, recording cumulative sales of EGP 122 billion since inception. The unit positioned itself among the country’s leading real estate brokerage companies.
Building on its growth in Egypt, Doors Real Estate expanded its regional business in 2026 by opening a branch in Saudi Arabia, marking a key step in the company’s regional expansion strategy.
Doors Real Estate offers specialized consultancy, sales, and brokerage services through two complementary business lines: Doors Consultancy and Doors Brokerage. Together, the businesses provide tailored solutions to real estate developers and individual clients across the residential and commercial sectors.
Doors Consultancy serves as a strategic growth partner to real estate developers, combining market intelligence with hands-on execution to provide end-to-end advisory solutions throughout the project lifecycle. Its services involve concept development, product structuring, pricing strategy, market positioning, marketing orchestration, and sales enablement.
Abdallah Sallam, President and CEO of Madinet Masr, commented: "Since the establishment of Doors Real Estate in 2024, we have focused on building an integrated company capable of supporting the real estate sector through specialized, efficient, and value-driven solutions.”
Sallam added: “With EGP 122 billion in sales generated since inception and the expansion into Saudi Arabia this year, Doors Real Estate has demonstrated its ability to build scale, deliver strong commercial performance and extend its capabilities into new markets."
Commenting on the announcement, Maged Tobgy, CEO of Doors Real Estate, said: "Through Doors Consultancy and Doors Brokerage, we connect strategy with execution and provide developers and clients with the expertise and guidance required to make better-informed decisions and achieve meaningful outcomes."
