Arab Finance: Valu has become the exclusive financial payments provider and first payment partner for noon Minutes, noon’s quick-commerce platform, under a partnership that brings flexible payment options to everyday shopping in Egypt, as per an emailed press release.

Customers can use Valu to pay for purchases on noon Minutes through plans of up to 60 months. They can also use Sparkit for faster checkout and pay up to 45 days later with no additional fees. The options cover groceries and household essentials as well as higher-value purchases.

The companies said early activity since the partnership went live shows Valu customers using noon Minutes for both individual premium purchases and broader household and grocery shopping. They did not provide figures for customer uptake or transaction values.

“At Valu, we are continuously looking for new ways to embed flexible financial solutions into the everyday experiences of our customers. Our partnership with noon Minutes represents a natural extension of this approach, bringing Valu’s payment flexibility into the fast-growing quick-commerce space. By combining convenience, speed, and financial flexibility, we are enabling customers to approach everyday shopping with greater choice while supporting the evolution of Egypt’s digital commerce ecosystem,” Omar Abdelhady, Chief Products and Growth Officer of Valu, said.

Hussein Heiba, General Manager of noon Minutes Egypt, commented: “At noon Minutes, our mission is to make everyday shopping faster, simpler and more accessible for customers across Egypt. Partnering with Valu allows us to take another step in that direction by giving our customers greater flexibility in how they pay for their everyday essentials. We’re excited to combine the speed of our service with Valu’s innovative financial solutions and deliver even more value to our customers.”