Arab Finance: The global market for environmental, health, and safety (EHS) services was estimated at around $163 billion in 2023. These services are anticipated to grow to $234 billion by 2030. This indicates a compound annual growth rate (CAGR) of approximately 7.6% from 2024 to 2029, according to data by MarketsandMarkets.
Governments worldwide, including those in Egypt and the UAE, are implementing more stringent regulations to protect both workers and the environment. This regulatory pressure compels businesses to comply, prompting increased investments in EHS solutions.
Egypt and the UAE are leading this transformation, utilizing advanced technologies. For instance, Green Codes EHS enables organizations to enhance their EHS operations, boost safety performance, and meet sustainability targets through innovative solutions.
In an exclusive interview with Arab Finance, Hany Adel, CEO and Co-founder of Green Codes EHS, discussed the company's transformative technology, its impact on various industries in the region, and its strategic vision for the future of EHS management.
1-What inspired the founding of Green Codes EHS, and how did you envision its role in the digital transformation of the health, safety, and environment (HSE) sector in Egypt and the UAE?
Green Codes EHS was founded to revolutionize the HSE management in the region through technology. The inspiration stemmed from a growing need for comprehensive, modern digital tools that streamline EHS processes and ensure regulatory compliance efficiently.
We recognize the challenges organizations face when manually managing HSE operations. As a technology partner, we are committed to helping industries in Egypt, Saudi Arabia, and the UAE transition toward digital transformation. Our goal is to empower businesses with smarter, more intuitive solutions that align with global best practices.
2- How does Green Codes EHS align with the digital transformation and sustainability visions of Egypt and the UAE? What specific initiatives or regulations have influenced your company's strategy?
Green Codes EHS aligns seamlessly with Egypt's Vision 2030 and the UAE's National Agenda, both emphasizing digital transformation and sustainability. By offering cutting-edge software solutions, we support businesses in meeting environmental and safety compliance standards while optimizing their operations.
Key initiatives such as the UAE's Smart City framework and Egypt's drive for sustainable industrial practices have significantly shaped our strategy. We ensure our solutions address compliance, help businesses improve environmental performance, and foster safety and sustainability.
3-What are the sectors you operate in? And who are your target audience?
Green Codes EHS operates across a wide range of sectors, including:
Our target audience includes large enterprises, government entities, and organizations seeking to improve their EHS compliance and operational efficiency. Clients such as INNOVO Group, EGPC, L'Oreal, Mondelez, and EMAAR demonstrate our ability to cater to diverse industries.
4- What sets Green Codes EHS apart from other HSE software providers in the region? What unique services or features do you offer that address specific industry pain points?
Green Codes EHS stands out due to its industry-specific solutions and modular design. Key differentiators include:
These features address common pain points such as inefficient reporting, compliance challenges, and lack of real-time data visibility.
5-Why is specialized software crucial for effective EHS management? How does Green Codes EHS help organizations achieve compliance and improve overall performance?
Specialized EHS software centralizes data, streamlines compliance reporting, and provides actionable insights. Green Codes EHS helps organizations:
6-How does Green Codes EHS maintain a competitive edge in a rapidly evolving market? What strategies do you employ to differentiate your offerings and attract new clients?
We maintain our competitive edge through:
7-Could you share some insights into Green Codes EHS's financial performance over the past year? What were the key growth drivers and challenges faced during this period?
Over the past year, Green Codes EHS has experienced strong growth driven by:
Challenges included navigating evolving regulations and ensuring our solutions remained adaptable for different industries.
8-What were the primary challenges you encountered when entering the Egyptian market, and how did you overcome them?
The primary challenges in the Egyptian market were:
We overcome these challenges by investing in awareness campaigns, offering demonstrations, and customizing our solutions to fit local regulations and industry needs.
9-Can you share a few success stories of clients who have greatly benefited from implementing Green Codes EHS solutions?
These success stories highlight how our solutions deliver measurable improvements in EHS performance.
10- What are your expansion plans for Green Codes EHS in the Middle East and beyond? Are there any specific markets or regions you're targeting for future growth?
We aim to expand further into the GCC, focusing on Saudi Arabia and Qatar, where infrastructure and sustainability projects are booming.
Additionally, we are exploring opportunities in North Africa and Southeast Asia to tap into emerging markets. Our growth strategy includes partnerships, localization of our solutions, and continuous innovation.