Arab Finance: Egypt-based fintech startup INVIA has secured $1.2 million from angel investors and strategic backers to support the development of its artificial intelligence (AI)-powered financial operating system for small and medium-sized enterprises (SMEs).
Founded in 2023 by Yehia Ashour, Ahmed Zeinhom, and Omar Aboulmagd, INVIA develops software that combines financial and operational management tools within a single platform.
The company said the funding will be used to support product development, expand its engineering and data teams, and increase customer acquisition efforts in Egypt.
INVIA's platform brings together bookkeeping, cash flow tracking, inventory management, and manufacturing operations. It was designed to help SMEs manage these functions through one system rather than multiple standalone tools.
The platform allows users to interact through text inputs, voice notes, or uploaded invoices, reducing the need for manual data entry and traditional accounting workflows.
The platform is intended to provide SMEs with greater visibility into financial and operational activities through automation and real-time data.
As part of its product roadmap, INVIA plans to add human resources, point-of-sale, and customer relationship management functionalities, expanding the platform beyond financial management.
