Arab Finance: Ulter by Valu has entered into a strategic partnership with Red Sea Sails to enable access to sailing education, yacht ownership, and marine services through flexible financing solutions, according to an emailed press release.
Under the collaboration, customers will manage to finance internationally accredited sailing courses, purchase or upgrade yachts, and access a range of marine services through tailored payment plans offered by Ulter and Valu.
Beyond financing, Ulter by Valu joins Red Sea Sails as an annual partner across its 2026 calendar of community sailing events, from regattas and mile-building voyages to the inaugural Somabay Sailing Festival and the flagship Red Sea Sailing Regatta in December.
This partnership is expected to fuel growth in Egypt’s yachting tourism sector, attracting more visitors, expanding the community of certified sailors, and providing new opportunities for marine recreation, sport, and leisure across the country.
Salma Attia, Chief Marketing Officer of Valu, said: “Our partnership with Red Sea Sails marks an exciting step into Egypt’s growing marine and sailing community, enabling customers to access sailing education, yacht services, and boat upgrades through flexible, and convenient financing solutions.”
Mohammed Hammoud, Managing Director of Red Sea Sails and Co-Founder of Red Sea Regatta (RSR), commented: “With Ulter, stepping into the sport becomes easier and more flexible, training, earning international certifications, and even owning your own yacht, on terms that fit. Every sailor who joins makes the community stronger, and that’s what secures the Red Sea’s place among the world’s great sailing destinations.”
Launched by Valu, Ulter focuses on financing high-value purchases and premium lifestyle experiences across sectors, including luxury goods, travel, automotive, marine, and leisure.
Earlier in June, Valu secured an EGP 600 million loan from the European Bank for Reconstruction and Development (EBRD) to support Egypt's green transition by expanding access to energy-efficient and renewable energy products.
