In today's digital age, technology has revolutionized the financial landscape, empowering banks to offer a wide range of investment products to individuals.

By leveraging advanced tools and platforms, banks have transformed the way individuals engage with investments, providing greater accessibility, convenience, and customization.

This article explores how technology has played a pivotal role in reshaping the investment landscape and enabling banks to cater to the diverse needs of individual investors.
It also covers some of the main pillars of modernizing some products’ offerings, which have all contributed to revolutionizing the way individuals engage with investments.

As technology continues to evolve, banks are poised to further expand their offerings to ensure individuals can make informed investment decisions and achieve their financial objectives with ease.
1. Online Investment Platforms
The development of online investment platforms is one of the keyways technologies that have empowered banks.

These platforms provide individuals with seamless access to a plethora of investment options, ranging from stocks and bonds to mutual funds and exchange-traded funds (ETFs).

With just a few clicks, individuals can open investment accounts, monitor their portfolios, and execute trades without the need for cumbersome paperwork and in-person visits to brick-and-mortar branches.
2. Robo-Advisory Services
Robo-advisory services have emerged as a game-changer in the investment industry.

Powered by artificial intelligence (AI) and machine learning algorithms, these automated platforms provide personalized investment advice and portfolio management based on an individual's financial goals, risk tolerance, and investment horizon.

Through the utilization of technology, banks can offer cost-effective, algorithm-driven investment solutions to individuals, thereby making professional investment advice accessible to a wider audience.
3. Mobile Banking Applications
The proliferation of mobile banking applications has significantly transformed the way individuals interact with their investments.

Through intuitive and user-friendly interfaces, these applications allow users to track their investment performance in real-time, receive alerts and notifications, and even execute trades on the go.

Mobile banking applications have not only enhanced the convenience factor but have also fostered financial literacy by providing educational resources and investment insights to individuals.
4. Big Data Analytics
The advent of big data analytics has revolutionized the way banks understand individual investors' behaviors and preferences.

Harnessing vast amounts of data, including transaction history, demographic information, and online behavior, assists banks in gaining valuable insights into customers' investment needs and tailoring their offerings accordingly.
5. Enhanced Security Measures
Technology has bolstered the security measures surrounding investment transactions, instilling confidence in individuals to engage in digital investment activities.

Banks employ robust encryption techniques, multi-factor authentication, and biometric identification methods to safeguard individuals' financial information and protect against unauthorized access.

In reference to the most needed digital investment products, here are some examples of investment banks offering robo-advisory services:

• Goldman Sachs - Marcus Invest: Uses algorithms to provide personalized investment recommendations and offers diversified portfolios comprising ETFs.
• P. Morgan - You Invest Portfolios: Combines human expertise with technology to create and manage investment portfolios based on individual goals and risk tolerance.
• Morgan Stanley - Access Investing: Constructs portfolios consisting of ETFs to align with individuals' investment objectives and risk preferences.
• Charles Schwab - Intelligent Portfolios: Utilizes AI to create and manage diversified portfolios, offering features like automatic rebalancing and tax-loss harvesting.

To conclude, technology has transformed the landscape of investment products offered by banks, making them more accessible, affordable, and convenient for individuals.