Arab Finance: NARD POS, a point-of-sale (POS) solutions provider, has signed a strategic partnership with the marketing platform Waffarly to boost retail marketing by integrating innovative POS technology with powerful marketing tools, as per an emailed press release.

Under this partnership, Waffarly will provide marketing campaigns to NARD’s customers without paying anything in advance, as Waffarly will take a fixed percentage from the sales and orders made on the customer’s online shopping.

Moreover, NARD will provide dynamic integrations between POS, online store, marketing campaigns, and payment gateway, allowing businesses to sync transaction data from NARD POS via Waffarly platform.

“This collaboration represents a significant step forward in our mission to provide businesses with comprehensive solutions that not only meet their transactional needs but also empower them to excel in the realm of marketing and customer engagement," NARD POS’ CEO Mohammed Al Anesi commented.

“Our partnership with NARD POS is a game-changer for Retailers looking to elevate their marketing strategies. By combining our marketing expertise with NARD POS's cutting-edge technology, we are creating a powerful solution that will drive success for our clients.” Waffarly’s CEO Amr Gamal said.

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