Arab Finance: Valu has signed a strategic partnership with Proctor & Gamble (P&G) to provide innovative financing solutions for consumers of Braun's grooming products in Egypt, according to an emailed press release.

The partnership intends to boost accessibility to Braun's grooming products by offering affordable solutions for consumers.

Under the agreement, Valu seeks to help consumers make easier and faster purchase decisions, especially for high-cost products, such as Braun.

Moreover, the agreement will allow customers to purchase Braun products via numerous online and retail channels, with discounts and zero-interest installments when using Valu’s services.

Additionally, it will bolster Valu’s position as a provider of innovative financial solutions in the region.

“Through this collaboration, we are not only making premium grooming products more affordable but also streamlining the purchasing process for our customers. The collaboration with Braun is also a stepping stone for future collaborations with other P&G brands across its categories,” Valu’s COO Bassel El Tokhy commented.

“Our partnership with Valu allows us to take this commitment further by offering flexible payment options for Braun's grooming products. We believe that removing financial barriers can make our products more accessible to a wider audience, ultimately enhancing consumer satisfaction,” Chief Marketing Officer for Africa at P&G Karim El Sherif said.

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