Arab Finance: EFG Hermes ONE, the trading app from EFG Hermes—an EFG Holding Company, has launched a rebranded platform, as per an emailed press release to Arab Finance.
The updated EFG Hermes ONE features a new brand identity, a redesigned interface, and several new features aimed at enhancing the user experience.
The app now offers multiple top-up and withdrawal options, including bank transfers and mobile wallets.
It includes Egypt’s licensed e-KYC digital onboarding process and is available in Egypt and Kuwait, with plans to expand to the UAE. Users will have access to 35 global markets through EFG Hermes’ affiliate, OLT Investment International Company based in Bahrain.
The platform provides various trading options, including market price, limit price, same-day trading, margin trading, short selling, and conditional alerts.
It also includes tools for portfolio management, stock allocation, performance tracking, and rebalancing. Additionally, users can access technical stock analysis and receive customer support through calls, emails, and chatbots.
Last year, EFG Hermes Holding was rebranded as EFG Holding to ensure brand development in line with the group's expansion goal.