Arab Finance: GB Auto (AUTO) will rebrand to GB Corp, according to a press release sent via email on Sunday.
The new brand identity will strengthen its position of over 80 years in the economic and industrial sectors as a market leader.
Additionally, it will complement the group's strategy, and enable it to develop into an economically regulated institution that helps in achieving its goals in light of regional and worldwide economic environments.
“The launch serves as a recognition of our reputable legacy, as well as GB Corp’s commitment to fulfil its role in economic and social growth, in line with Egypt’s Vision 2030. The new strategic direction is centered around sustainable business practices that are focused on digital transformation, green transition and women empowerment,” Nader Ghabbour, CEO of GB Corp, said.