Arab Finance: NBK Egypt has launched the NBK Beyond Banking for VIP customers, as per an emailed press release.

Through NBK Beyond Banking, the bank offers a suite of premium services aimed at catering to a distinguished clientele and elevating their banking experience.

The new initiative builds on the existing premium services, including Thahabi Banking and Privilege Banking, while it sets itself apart with exclusive features tailored to meet the unique needs and aspirations of its customers.

“The introduction of this new segment aligns with the Bank's expansion strategy, aimed at reaching a broader range of customer segments, particularly those with distinguished needs,” Yasser El-Tayeb, Vice Chairman, CEO and Managing Director of NBK-Egypt, said.

“This initiative leverages the significant advancements we have made in modernizing our infrastructure. The bank has experienced substantial growth in its digital capabilities in recent years, positioning us as a formidable competitor in the Egyptian banking landscape and enhancing our market share in the region’s most populous country,” El-Tayeb added.

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