Arab Finance: iSON Xperiences, a global leader in Customer Experience Management (CXM), hosted a workshop at its Cairo premises to enhance media understanding of the business process outsourcing (BPO) and CXM sectors, as per an emailed press release.

The event focused on the great potential and growth opportunities within Egypt, highlighting iSON’s position as the African leader committed to advancing industry knowledge.

The workshop shed light on the BPO and CXM industry's role as a major employer for graduates across various fields.

It backs inclusion by empowering women and individuals with disabilities, fostering a diverse workplace.

“This initiative underscores our commitment to fostering a deeper understanding of the BPO sector's pivotal role in Egypt’s economic landscape in line with Vision 2030,” Amani Rabei, Chief Growth Officer (CGO) at iSON Xperiences, said.

“We aim to highlight the sector’s substantial benefits, including job creation and skill development in Egypt, where iSON Xperiences is contributing over 3500 BPO-related jobs with plans to add another 1000 by the end of 2024. Additionally, Egypt's ascent in global CX rankings showcases how dynamic the sector really is, especially with the government’s supportive policies,” Rabei added.

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