Edita Trade & Distribution partners with Prisma Foods for Raw chips distribution
Updated 1/13/2025 8:31:00 AM
Arab Finance: Edita Trade and Distribution has signed its first third-party distribution agreement with Prisma Foods to handle the nationwide distribution of Prisma’s kettle-cooked potato chips brand, Raw, as per a press release.
The agreement allows Edita Trade and Distribution to utilize its network of 25 branches and a fleet of 1,200 trucks, reaching nearly 60,000 retailers across Egypt.
Supported by warehousing and a data system that tracks retail insights, the company aims to ensure efficient delivery of Raw kettle-cooked potato chips to consumers.
Prisma Foods, known for introducing kettle-cooked potato chips in Egypt, focuses on products under its Raw brand.
The collaboration enables both companies to meet the growing demand in Egypt’s salty snacks market, particularly in the kettle-cooked chips segment, which is part of the larger potato chips category.
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