Arab Finance: Edita Food Industries has launched the HOHOs Family Roll under its HOHOs brand, as per an emailed press release.

Priced at EGP 18 per pouch, the new product is designed for families, offering a larger, shareable snack option.

The HOHOs Family Roll is available in three flavors: chocolate, vanilla, and strawberry.

The launch aligns with Edita's strategy to expand its product range while meeting the changing preferences of Egyptian consumers.

To support the launch, Edita has improved its cake production capabilities, ensuring efficient distribution across its network.

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