Arab Finance: A new report, titled “Navigating Uncertainty with Confidence – Investment Priorities for 2025,” from the Capgemini Research Institute suggests that business leaders are feeling more confident about the future, even as economic uncertainty continues, as per a press release.
According to the findings, 62% of executives are optimistic about their organization’s outlook for 2025. This is a 6% increase from last year and a 20% rise since 2023.
However, leaders are less confident about the global economy, with only 37% expressing optimism about the market environment in the next 12 to 18 months.
Many companies are prioritizing cost reduction over revenue growth in response to market uncertainty. About 56% of executives expect to focus on cutting costs in 2025.
Despite this, nearly half of businesses plan to increase investments, particularly in customer experience, supply chains, and sustainability. These investments aim to drive innovation, efficiency, and resilience.
Capgemini CEO Aiman Ezzat emphasized the importance of technology in helping businesses navigate challenges. “As we look to 2025, business leaders are navigating uncertainty with an attitude of confidence and resilience,” he said.
The report highlights a shift in business strategy, while cost management remains a priority, companies recognize that targeted investments will be key to staying competitive in an uncertain economy.