Trevi launches in Egypt to reshape digital financial landscape
Updated 2/19/2025 2:15:00 PM
Arab Finance: Trevi, an e-payment and loyalty app, has been recently launched in Egypt and is set to transform the country’s digital financial landscape with seamless, secure, and rewarding transactions, according to a press release sent to Arab Finance.
With the increasing demand for digital financial services in Egypt, Trevi backs the government’s drive toward financial inclusion, offering cutting-edge solutions to meet the needs of digital consumers.
To ensure secure transactions, Trevi has partnered with Paymob to support payments via debit cards, credit cards, ValU, and QR codes, with NFC integration coming soon.
Through this service, Trevi delivers a seamless digital payment experience and provides instant cashback and rewards with no cap, exclusive lifestyle perks, and personalized financial insights. Users can also manage household spending through the Family Wallet feature.
“With projections that Egypt's fintech and digital payments’ market will reach $157.86 billion by 2029, Trevi is entering the Egyptian market at a pivotal time, targeting 11.4 million potential users over the next five years,” Antony Sobhy, CEO of Trevi, said.
“With projections of reaching $2.8 billion total payments from the abovementioned potential users by 2029,” he added.
Sobhy also noted, “As we establish ourselves in Egypt, we are also gearing up for regional expansion into Jordan, Saudi Arabia, UAE, Lebanon, Morocco, Libya, and Iraq, contributing to fintech growth and innovation across the North Africa and Levant (NALP) region, and aiming to keep empowering our users.”
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