Arab Finance: Toyota Egypt Group has hosted its annual Toyota Genuine Motor Oil Dealer Conference, recognizing the efforts and achievements of its authorized partners, according to an emailed press release.

Celebrating top-performing authorized dealers for their exceptional performance and service quality, Toyota showcased its latest innovations and a wide range of oil products.

The conference also facilitated networking between authorized dealers and industry experts and reaffirmed Toyota Egypt’s ongoing commitment to supporting its dealers based on mutual trust.

During the event, the “Golden Warrior” campaign was officially launched, marking an important step in expanding the reach of Toyota Genuine Motor Oil (TGMO) products in the Egyptian market.

Ahmed Monsef, CEO of Toyota Egypt Group, stated: “Amid the current challenges in the Egyptian market, this product [TGMO] has proven to be a vital element in our strategy for excellence and innovation.”

Janasan Mahadevan, Deputy Managing Director of Idemitsu Middle East and Africa, added: “Toyota stands out as the first global automaker to produce engine oil under its own brand name. In manufacturing TGMO and LGMO oils, we’ve ensured compliance with the latest global technologies and the most rigorous environmental standards.”

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