EFG Hermes Holding rebrands to EFG Holding
Updated 5/25/2023 11:14:00 AM
Arab Finance: EFG Hermes Holding has been successfully rebranded as EFG Holding to ensure brand development in line with the group's expansion goal, according to an emailed press release on May 25th.
The EFG Hermes Foundation's name will also be changed to the EFG Foundation as part of the group-level name change.
The holding company has also unveiled its new slogan ‘Realize More’.
The rebranding will have no impact on the company’s management structure or reporting lines.
“In recent years, the company’s business model has significantly evolved as we diversified our product offering and geographical presence to better serve our growing client base and to create value for our shareholders,” Group CEO of EFG Holding Karim Awad said.
“It is the optimal time to transform our brand to capture the breadth and magnitude of our product and service universe as well as reflect the resilience of our growth strategy,” Awad added.
EFG Holding is a leading investment bank franchise in Frontier and Emerging Markets (FEM) and is listed on the Egyptian Exchange (EGX). It has a presence in 12 countries, including the UAE, Saudi Arabia, Kuwait, Jordan, and Pakistan.
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