One-on-one with CEO of Fine Hygienic Holding

Updated 6/20/2022 10:34:00 AM

Fine Hygienic Holding’s investments in Egypt exceed EGP 4 billion, with EGP 547.3 million ($35 million) invested during 2020 alone. The company which has penetrated 28 markets worldwide, considers Egypt one of its most dynamic and plans to transform it into an export hub. Arab Finance discussed with James Michael Lafferty, the company's CEO, their plans for the coming year, how the pandemic shifted their consumers’ buying behavior, and his outlook of the FMCG industry.

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