Arab Finance: Pioneers Properties for Urban Developments (PRE Group) has signed a strategic partnership with global hospitality company Hilton to develop six hotels and four branded residential projects across Egypt, with combined investments of approximately EGP 14 billion, as per a press release.
The agreement covers developments in Ain Sokhna, the North Coast, and New Cairo, bringing a total of around 2,000 hotel rooms and branded residences to the country's hospitality market.
The partnership was signed by Waleed Zaki, Founder and CEO of PRE Group, and Guy Hutchinson, President of Middle East and Africa at Hilton, in the presence of Prime Minister Mostafa Madbouly, government ministers, senior officials, and representatives of both companies.
The planned properties will be developed across four of PRE Group's destinations: Telal Ain Sokhna, Jebal Ain Sokhna, Telal El Alamein, and Ivoire East.
The portfolio will feature five Hilton brands, namely Canopy Hotels, Tapestry Collection by Hilton, Hilton Hotels & Resorts, DoubleTree by Hilton, and Hilton Garden Inn, catering to different hospitality and residential segments.
The agreement marks PRE Group's expansion into hospitality as part of its strategy to incorporate hotels, services, and amenities into its residential communities, creating year-round experiences for residents and visitors.
The move follows a hospitality study commissioned by PRE Group covering 12 developments across East and West Cairo, the North Coast, Ain Sokhna, and Marsa Alam. The findings identified hotels and branded residences as priority areas for the company's next phase of growth.
“Our expansion into the hospitality sector, through our partnership with a global hospitality operator of Hilton’s scale, builds on our group’s legacy and expertise in the Egyptian market. It reflects our vision of developing an integrated hotel portfolio to world-class standards. In collaboration with our partners at Hilton, we have selected a diverse range of its global brands to align with the nature and location of each project and meet the needs of different customer segments, delivering the most suitable brand and experience for every destination,” Waleed Zaki, Founder and CEO of PRE Group, said.
Zaki also pointed to recent infrastructure developments as a factor supporting further private-sector participation in Egypt's hospitality industry.
He added: “Significant investment in infrastructure, transport links, and airports has helped create new opportunities for private-sector investments across the hotel and hospitality sectors. We aim to build on the experiences of successful markets that have positioned tourism as a key driver of economic growth. Our new projects will play an active role in delivering exceptional hospitality experiences that strengthen the competitiveness of Egypt’s destinations.”
For Hilton, the agreement expands its presence across Egyptian destinations while extending its hospitality offering into branded homeownership.
Carlos Khneisser, Chief Development Officer for Middle East and Africa at Hilton, commented, “Egypt has been part of Hilton’s story for more than 65 years, and we continue to see significant opportunities for growth across the country. Our partnership with PRE Group reflects our shared confidence in the future of Egypt’s tourism sector and enables us to bring the right brands and experiences to destinations with distinct growth potential. It also marks a further step in extending Hilton’s hospitality beyond the hotel stay and into homeownership. Together, these developments will strengthen our presence in key locations and introduce more guests and residence owners to Hilton’s world-class hospitality.”
Beyond the companies' expansion plans, the portfolio aligns with Egypt's Vision 2030 and the government's efforts to increase international tourism by developing hospitality offerings across coastal, natural, and cultural destinations.
Once fully operational, the projects are expected to generate thousands of direct and indirect jobs, reflecting the hospitality industry's labor-intensive nature and its links to supporting sectors and supply chains.
The partnership also comes as Egypt pursues its national tourism strategy, which targets expanding hotel capacity to approximately 300,000 rooms and attracting nearly 30 million tourists annually by 2030.
The strategy is expected to encourage further private-sector investment and cooperation with international hotel operators, supporting efforts to improve the quality and competitiveness of Egypt's tourism offering.
