Arab Finance: eAswaaq Misr, a subsidiary of e-finance for Digital and Financial Investments, in partnership with Post for Investment, a subsidiary of Egypt Post, has launched the ECOM Africa company, a statement showed.

ECOM Africa is set to develop and operate specialized e-marketplaces targeting the African market, in cooperation with local and regional enterprises operating across the private and public sectors.

The move aims to create new cooperation opportunities at the regional and continental levels, along with promoting investments and foreign currency inflows.

The company will develop, enhance, and operate e-marketplaces, including the design, development, operation, management, maintenance, and marketing of e-commerce websites and applications.

The platform’s scope will also cover database building, delivering value-added and e-payment services, financing, and holding exhibitions and conferences.

“Cooperating with major financial institutions and service providers such as Egypt Post allows for the creation of new and integrated digital financial products that meet the needs of African markets,” Ibrahim Sarhan, Chairman of e-finance for Digital and Financial Investments, said.

“This initiative presents is a great opportunity for leveraging Egypt’s abilities and infrastructure to enhance commercial activity across African markets. We are committed to providing fair commercial opportunities to small and medium businesses operating across the targeted markets,” Sherif Shaheen, ECOM Africa’s Chairman, commented.

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