eFinance Investment, Visa partner to boost digital financial services in Egypt
Updated 2/17/2025 9:20:00 AM
Arab Finance: eFinance Investment Group has inked a new partnership agreement with Visa during the fintech VISA Connect event, held under the theme of "Mutual Investments Growth Plan," to accelerate the growth of digital financial services in Egypt, according to a press release.
The deal aims to expand card issuance, improve merchant acquisition solutions, and roll out innovative plans to support merchants across various sectors.
The collaboration aligns with Egypt Vision 2030 to foster digital transformation and financial inclusion.
The agreement focuses on scaling up financial product offerings and enhancing digital payment solutions tailored for merchants across sectors, such as retail, tourism, services, and e-commerce. This is in addition to promoting the adoption of cashless transactions.
Both companies will join forces to develop advanced digital marketing strategies, data analytics, and intelligence-sharing to enhance decision-making and optimize payment processes.
This partnership aims to expand digital financial services for both consumers and merchants, with a special focus on supporting small and midsize enterprises (SMEs) and micro-businesses.
Ibrahim Sarhan, Chairman and CEO of eFinance Investment, commented: “This agreement will empower merchants with innovative payment solutions, further strengthening eFinance’s role as a key driver of Egypt’s digital transformation.”
Leila Serhan, Regional General Manager and Vice Chair for Visa’s North Africa, Levant, and Pakistan operations, highlighted: “This partnership is designed to empower merchants with advanced digital payment solutions, driving economic growth and financial inclusion in the country.”
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