FABMISR backs women’s financial empowerment via Al Oula launch
Updated 8/3/2025 10:41:00 AM
Arab Finance: First Abu Dhabi Bank Misr (FABMISR) has launched Al Oula, a banking segment created to support women’s financial empowerment, according to an emailed press release.
This initiative offers tailored financial solutions for women, integrating superior savings benefits with curated lifestyle rewards.
Al Oula will enable the clients to open an account with just EGP 1,000 and no minimum balance fees, making saving easier and more inclusive. The account holders will also leverage a free Credit Card packed with exclusive features tailored to women’s everyday spending habits.
FABMISR is committed to empowering women by offering financial solutions that align with their aspirations and lifestyles.
Mohamed Abbas Fayed, CEO and Managing Director of FABMISR, commented: “This launch goes beyond banking; it’s about building a platform that truly understands and supports women’s evolving needs, an area that remains underdeveloped in Egypt’s financial landscape.”
The CEO added: “With a clear gap in targeted financial offerings, Al Oula is positioned as a first mover in women-focused services. By combining seamless digital onboarding with tailored benefits and lifestyle-driven rewards, we’re offering a modern banking experience that empowers women throughout their financial journey.”
During the period from December 2023 and March 2024, the number of financially included women increased from 20.3 million to 20.5 million, out of a total of 32.3 million, as per the Central Bank of Egypt (CBE).
Meanwhile, Al Oula will contribute to adding further 12 million women to the financial inclusion system.
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