Arab Finance: Accor Group is expanding its presence in Egypt through its Mövenpick brand, with plans to launch the first five-star hotel in New Mansoura City, according to an emailed press release.

The launch is part of the SANA Towers project, developed by El Borolossy Real Estate Development with facilitation from iBrand Business Consultancy.

The project, a new addition to New Mansoura City's hospitality sector, aims to capitalize on the city's investment and tourism potential and its strategic location along the Mediterranean coast.

Furthermore, the development scheme is expected to enhance the city's appeal as an investment and hospitality destination.

BANN Holding will oversee the project's technical and operational aspects, including preparations and supervision of the pre-opening and trial operation phases, to ensure the hotel's readiness to operate in line with international standards.

For his part, Islam Samad, Vice President of Development at Accor Group for the Middle East & Africa, commented: “Accor Group's entry into the Delta region through the Mövenpick brand marks an important step within the group's strategy to strengthen its presence in the Egyptian market and expand into promising destinations.”

He added: “Through the SANA Towers project, we look forward to delivering a world-class hotel hospitality experience that reflects the Mövenpick brand identity and the standard of service the group is committed to providing, while contributing to elevating the hospitality sector in the city and surrounding areas.”