Majid Al Futtaim, EFB collaborate to back underprivileged families during Ramadan
Updated 4/3/2024 3:31:00 PM
Arab Finance: Majid Al Futtaim has partnered with the Egyptian Food Bank (EFB) to provide essential food packages for underprivileged families during Ramadan, according to an emailed press release.
The group will also allocate 15% of the generated sales from its yearly corporate social responsibility (CSR) initiative across Majid Al Futtaim malls in Egypt to be donated to EFB’s feeding programs.
“By collaborating with the Egyptian Food Bank, we fulfill our vision of involving people, employees and mall visitors alike, to drive a positive impact in the community and create a place where families, friends, and communities connect,” Rasha Azab, Managing Director of Shopping Malls, West Region at Majid Al Futtaim, said.
“This partnership underscores our commitment to the protection of vulnerable communities, ensuring their access to ample, safe, and nutritious food that aligns with their dietary needs and preferences,” Mohsen Sarhan, CEO of the Egyptian Food Bank, stated.
“Additionally, we take immense pride in our longstanding six-year partnership with Majid Al Futtaim, which continues to play a pivotal role in advancing the fundamental initiatives and strategic objectives of the Egyptian Food Bank, ensuring essential sustenance reaches the most deserving people," Sarhan added.
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